In an open procedure, one large abdominal incision is made to expose the tissues and structures inside for examination and surgery. In a laparoscopic procedure on the other hand, only a small incision of up to cm in length is made in the abdomen, usually around the belly button area. The abdomen is then inflated with carbon dioxide to expand the abdominal walls and give the surgeon a clear view of the structures inside, as well as providing them with room to work. A laparoscope is inserted through the incision and used to examine the organs and tissues inside the abdomen.
TV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when enhanced with advertising creativity. Interesting camera angles, realism and the combination of pictures and words is instantly exciting, particularly when compared with the more sedate appearance of newspaper advertising. The sophisticated showcasing of the product in television ads also contrasts with telephone directories, where ads are often poorly printed, relatively small and placed directly alongside competitor ads. Television advertising has the ability to show a product, demonstrate its use and the benefits of ownership or consumption. Well-executed TV advertising can persuade families to make instant decisions about purchasing products, according to Startup Biz Hub.