Although advertising influences the consumer to purchase products or services, it is solely up to the product or service to ensure that the consumer is happy with it. A consumer can either reject or accept the product or service. This can happen no matter how good the advertising is. Bottom line is, the product has to be of the standard promised in the advertising. If the customer is hooked on the product or service, nothing will make the consumer deviate from his choice. Similarly, if it is not good, no amount of advertising will make the consumer purchase it again.