Marketing a product essay

In recent years, food marketing has been criticised by professionals as being a major factor in contributing to childhood obesity . Nestle (2006) suggests that food marketing purposely targets children who are easily influenced at such a young age to eat high-sugar drinks and food with little nutritional benefit. [14] The fact that areas of food marketing are linked to obesity is concerning, as well as how easy it is to market to children and affect their food choices. Television and print media still stand as the traditional communication channels for food marketing, but other popular approaches are also more prevalent these days. These include the Internet, toys, packaging, video games, blockbuster films, character licensing of children's toys and celebrity advertising (McGinnis, Appleton Gootman, & Kraak, 2006). The employment of these food marketing strategies are growing, and are said to be partly responsible for swelling rates of childhood obesity (Cartere, 2009).

82. Website or Blog of the Year: Recognizing excellence in web sites and blogs created and maintained by or for women. There is no eligibility period requirement for this category - it doesn't matter when the site or blog was first published.
83. Event of the Year : Recognizing events of all types staged for women since July 1, 2016.
84. Smartphone or Tablet App of the Year : Recognizing excellence in smartphone and tablet apps produced by or for women.  Entries in this category require a demonstration video of the app of up to three (3) minutes in length.
85. Video of the Year : Recognizing excellence in videos produced by or for women since July 1, 2016.

Marketing a product essay

marketing a product essay


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